Radio for brands

Brand radio built around your audience.

Create a branded audio channel for campaigns, communities, events and customer engagement, managed from one central station.

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Build a deeper brand connection without relying on another platform.

Brands are expected to show up across more channels than ever, but most content is still fighting for attention in crowded feeds. Audio gives your audience a different way to spend time with your brand: while working, travelling, shopping, training or taking a break from screens.

Radio.co helps brands create owned audio experiences around campaigns, communities, events and always-on content, without needing to build a broadcast operation from scratch.

Own your audio channel

Create a branded station your audience can access through your website, app, smart speakers or listening links.

Support campaigns and launches

Use audio to build atmosphere around product launches, seasonal campaigns, events or community moments.

Keep audiences engaged

Schedule music, interviews, updates and branded content that gives people a reason to return.

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Radio for everyone

Make your brand easier to spend time with.

A branded station gives your audience a more passive, flexible way to stay connected. Use audio to extend the mood of a campaign, share stories, host conversations or create a listening experience that feels distinct to your brand.

1 station, 3 simple brand audio workflows.

Use Radio.co to manage campaign audio, scheduled programming and audience-facing listening from one central dashboard.

Build audio around campaigns and launches.

Create scheduled programming for product launches, seasonal moments, brand partnerships or cultural campaigns. Bring together playlists, interviews, announcements and campaign messages in one branded listening experience.

Create an always-on brand channel.

Keep your station active between campaign peaks with scheduled playlists, archive content, interviews, community stories and recurring updates. Build a listening destination that can evolve with your brand calendar.

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Send your audio to every audience touchpoint.

Make your station available through your website, mobile app, campaign microsite, smart speakers or direct listening links, so audiences can tune in wherever they already interact with your brand.

Flowchart showing Station Stream as audio source feeding Website, Smart Speakers, and Mobile Apps.

Why Radio.co

Branded audio, without building a media operation.

Radio.co gives brand, marketing and content teams a cloud-based way to manage live and scheduled audio experiences from one place.

Cloud-first scheduling

Plan playlists, shows, interviews and campaign messages in advance from an online dashboard.

Live and scheduled content

Combine live moments with automated programming, replays and always-on audio.

Branded players and apps

Make your audio feel owned with embedded players, direct links or branded mobile listening options.

Audience analytics

Understand when people listen, where they are tuning in from and which devices they use.

Brand radio for campaigns, communities and owned media.

From lifestyle brands to corporate communities, Radio.co helps teams create audio experiences that support audience engagement beyond social feeds and video content.

Consumer brands

Create branded audio around launches, campaigns, retail moments and customer communities.

Lifestyle and fashion brands

Build a recognisable sound through playlists, interviews, cultural programming and seasonal content.

Internal brand communities

Use audio for employee updates, culture programming, leadership messages and company-wide moments.

Events and activations

Run pop-up audio channels for festivals, launches, conferences, sponsorships or brand experiences.

SUPPORTED ONBOARDING

From brand idea to live audio channel.

STEP 01

Scope the audience experience

We review your brand goals, content ideas, campaign calendar, audience touchpoints and where your station should be heard.

STEP 02

Configure the station

We help set up your station, schedules, players, access levels and any branded listening options.

STEP 03

Launch with confidence

Start with a focused audio format, then build out programming around campaigns, communities, events and audience demand.

Discuss your project

Ready to create an audio channel for your brand?

Speak to our team about branded radio for campaigns, communities, launches, events and owned media.

Pete Helmore

Head of Solutions

studio@radio.co

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Frequently asked questions.

Still need some help? Get in touch

What can a brand radio station be used for?

A brand station can support campaigns, product launches, events, customer communities, internal communications, retail experiences or always-on content.

Can we make the station look and feel like our brand?

Yes. Your station can be shared through branded players, listening links or mobile app options, depending on how owned you want the experience to feel.

Can we use live content as well as scheduled audio?

Yes. You can combine live shows, interviews or event coverage with scheduled playlists, replays and automated programming.

How should we handle music and content rights?

Our Solutions team will review your setup, understand what content you plan to use, and connect you with the right licensing support or partners to get everything in place.