Need advice? Let's talk.
Get straightforward guidance from your broadcasting partner. Schedule a call to chat with the team about your radio station.
Book DemoMaking Money From Podcasts Using Ads
Making money from podcasts isn't easy, but there are services you can use easily automate everything.
Are you looking for a way to make money from your podcast? Sometimes it can seem a bit daunting, trying to create and secure advertisements to put into your podcast. Well, we’ve found a few websites that make it really easy to do just that.
Key Takeaways
- Ad networks handle the hard part: Most of these services find advertisers for you, rather than requiring you t sell ad space yourself.
- You typically keep creative control: You can usually choose where ads appear and approve or decline specific advertisers.
- Scale matters for some services: Several networks (like Megaphone) require a minimum download count before you're eligible to join.
- Options range from full-service to self-managed: Some networks assign a dedicated team, while others (like Dynamo) let you manage placement yourself.
Note: This space moves fast, with mergers and acquisitions common. Double-check each platform's current status and requirements before committing.
Dynamo (Voxnest)
Dynamo is a really easy to use product that allows you to insert adverts pre-roll, mid-roll and post-roll into each episode of your podcast. You decide where your advertisements are going to be played out by selecting where on the waveform of the episode you’d like them to be inserted. You can also choose relevant adverts to suit your podcasts audience and they will refresh every time, so on every play of your podcast, the adverts will be different, but still relevant.
Advertisecast
An easy way to manage multiple advertisement campaigns. They have a team of advertising experts on hand to help you start adding adverts into your podcast right away. You simply submit your podcast along with a brief description. Then advertisers can buy ad slots in your podcast, and the advertisement experts will be including your podcast in ad campaigns where they think it will be an appropriate fit. You can also approve or decline offers as they come in to make sure only the adverts you think will relate to your listeners will play out.
Archer Avenue
Archer Avenue has been in the podcast advertisement game since 2009 so they have plenty of years of experience behind them. You tell them what your show is about and how many advertisements you want per podcast episode, they go out and find relevant companies that want to runs ads on your podcast and you get the final say in whether or not they make the cut. Definitely worth a look, especially as they’re partnered with some well-known companies like Squarespace, MailChimp, Dropbox etc.
PodGrid
PodGrid is relatively new to the scene and they specialise in “giving podcasters of all sizes a way to turn their dedication into revenue”. Basically, no matter what size your audience is at the moment, they’re here to help you out. They want shows on their network that simply have loyal and engaged audiences, regardless of size. Joining is absolutely free and their team will help you to connect with relevant advertisers.
Megaphone
Megaphone was acquired by Spotify in 2020, and remains available to podcasts with average downloads of 20,000 or more per episode. As part of Spotify's ecosystem, it offers established ad-insertion technology and connections to major advertisers.
So as you can see, there are a few different options around to help you make the most of podcast advertisements. Some let you fully customise where in the episode you want ads to play and how many ads you want per episode, others have a team of experts to help you out. No matter which option you choose, you’re sure to start earning from your podcast very soon.
