Music For Pets, the brand behind Relax My Dog and Relax My Cat, introduced a dedicated members-only radio stream to complement its video subscription service. Powered by Radio.co, the 24/7 audio feed integrates seamlessly into their platform, offering subscribers a continuous, calming experience for pets.
Music For Pets began with research-backed audio therapy designed to calm dogs and cats. The brand built a strong subscription business centred around video content.
However, the team wanted to:
Previous streaming solutions proved overly complex — even basic tasks like looping audio were difficult to manage.
The team needed a developer-friendly platform that could integrate quickly.
Radio.co provided an easy-to-embed live stream URL that could be integrated directly into the existing subscription platform.
The platform enabled:
Developers could integrate the audio stream without overhauling the product architecture.
The result was a seamless addition to the members’ experience.
The addition of a members-only radio stream expanded how customers engage with the platform.
Key outcomes:
By introducing a 24/7 audio layer, Music For Pets strengthened its subscription proposition and provided customers with greater flexibility in how they use the service.
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Pete Helmore
Head of Solutions
