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Hospitality

Internet Radio for Hospitality

Connect with your guests long after they've left. Extend your hospitality beyond your walls with a branded app that lets guests take your vibe home with them. It’s the perfect channel to share exclusive mixes, promote events, and build a loyal community that can't wait to return.
Internet radio for hospitality.

All the community connection. None of the complexity.

1

Elevate guest experience

Provide a premium and personalised audio experience for guests in their rooms, common areas, and during events.
2

Promote hotel amenities

Advertise your hotel's restaurants, spa services, fitness center, and other amenities directly to your guests.
3

Provide local information

Offer curated local information, events, and recommendations, enhancing the guest's stay in the area.
4

Build brand luxury

Create a sophisticated audio branding that reinforces your hotel's image of comfort and quality.

Should I start a radio station?

Hospitality venues are leveraging internet radio to enhance guest satisfaction and streamline communications.

  • Customized Content: Offer different channels or playlists for various guest preferences, such as relaxing music for spa areas or upbeat music for fitness centres.
  • Welcome & Information Messages: Greet guests with personalized welcome messages and provide essential information about check-out times, Wi-Fi access, and on-site services.
  • Event Promotion: Broadcast information about conferences, weddings, and other events happening at your hotel, increasing attendance and engagement.
  • Staff Communications: Utilise the internal capabilities of the radio station for staff announcements, training modules, and departmental updates.

Benefits of hospitality radio

You wouldn’t notice it, but most hotels have their own music playing in the background, whether that’s in the lobby, bar, or even in an elevator, they create a custom experience for their guests.

Tuning into a radio station in a hotel simply just doesn’t cut it anymore. Guests need the red carpet rolled out for them as the look and sound of the hotel are the first things they notice, and like the old saying goes “first impressions matter!”.

Radio.co works with a number of hotels around the globe like Dreams Resorts and Ace Hotels who have benefitted greatly from running their own branded audio to create a consistent atomosphere.

Create a consistent atmosphere

People at a bar.
Create a vibe that connects with your customers.

You often hear “atmosphere” used a lot in movies as a way to set the tone, but it isn’t necessarily exclusive to the big screen.

With your own hotel radio station you can achieve the same goal by influencing guests’ mood depending on which section of the hotel they’re in. You can even use it as a way to upsell promotions, deals, and adverts that are relevant for your hotel – Golf course hotel? Promote golfing gear and services!

When a guest enters your hotel it is not just what they see that helps them form a first impression, but it’s also what they hear. You can also manage your entire hotel’s audio from one central location, this allows you to create a seamless experience for your guests no matter where they are.

A consistent and seamless experience can give you that stamp of quality and help boost your guests’ satisfaction when staying in your hotel.

Build an audio brand

You can’t escape it, audio branding is everywhere! It’s the sound you hear at the end of commercials, the music that plays in supermarkets, it’s so ubiquitous that you don’t even realise it’s there.

With hotel radio you get the benefit of creating your own audio brand that can be instantly and easily recognisable. You can then promote and market through social media like Facebook, Twitter, and your hotel’s website – Create a familiarity between your guests and your hotel, deepening that connection with your brand.

When a guest is staying at your hotel they don’t just engage with your brand for a few minutes, they engage with it for the duration of their stay, so you shouldn’t underestimate the power that creating an audio brand can have.

Guests can take this home with them after their stay or they can be introduced to it before they have even entered your hotel lobby.

Personalised guest experiences

A tranquil beach front.
Shadow your environment. Near a long sunny beach? Chill wave tunes might work best.

Create personalised experiences for your guests though your broadcasts, like offering special discounts to guests when they first check-in to their room or partner promos. Customise your station to fit with your brand, from customer service messages to your own music curation.

It’s the grand opening of one of your new hotels and you’ve decided to book a special guest DJ for the opening – Why not broadcast live from the event and let people tune in online?

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10 reasons to broadcast with Radio.co

Where does Radio.co fit in helping you get your station on-air? Our all-in-one radio solution is already being used by many big businesses in the hospitality sector, but to give you a glimpse at what you can accomplish with the platform then here are 10 reasons to broadcast with Radio.co.

10. Consistent atmosphere

Create a consistent atmosphere and a seamless audio experience as your guests move through your hotel.

You can broadcast 24/7 with radio automation, that way you don’t have to worry about logging in to check up on things, which means means you get a carefree audio experience.

9. Social media integration

Integrate your station with your social media accounts so that you can create a deeper connection with your guests and allow them greater connectivity with your brand.

8. Improve customer satisfaction

Improve a customer’s experience of staying in your hotel and let them take your audio brand home with them.

7. 24/7 automation

Schedule all your content in advance so that you can have a care-free radio broadcasting experience.

6. Target promotions, deals, & adverts

Have the ability to target promotions, deals and adverts to specific hotels and specific sections of those hotels.

5. Create branded radio players

Have the ability to target promotions, deals and adverts to specific hotels and specific sections of those hotels.

4. Dedicated account management

Have access to a dedicated account manager who can personally oversee your account and provide you with playlist curation, content production, dedicated technical support, radio expertise, and complete schedule management for your hotel radio station.

3. Let your staff take charge

Empower your staff by giving them user permissions and roles to ensure they can provide your guests with the best experience possible.

2. Personalised experiences

Create personalised experiences for your guests through your broadcasts, like offering special discounts to guests when they first check-in to their room. Your station can be customised to fit with your brand, from customer service messages to customised music curation.

1. Central location management

Effortlessly manage your station’s stream across your entire hotel or even multiple hotels from one centralised location.

Trusted by broadcasters of all sizes since 2015

Direct Chemist Outlet
Full Moon Radio
Nikki Beach
KFC
University of Manchester
Cafe del Mar
Lennar
Create Music Group
305 Fitness
Stars and Strikes
Eurotunnel LeShuttle
Superplayer & Co
Morley Radio
Gen X Radio
Black Sparrow Radio
Cybercrime Radio
Shady Pines Radio
Foundation FM
Fuse FM
Utter Radio
The Global Goals
Hotel Costes
Parker's Kitchen
Complex
AC Milan
Brit Asia TV
Camelot
The Standard
PHMG
Mambo Radio
iFIT
M+C Saatchi
Vice
KMAH Radio
Barbican
Yoto
Soho Radio
Roundhouse
Primavera Sound
Australia Gov
Next
Ibiza Live Radio
Honest Burgers
EXE Devon
Everton FC
Cult Records
Boogaloo Radio

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