Yoto was created by parents, for parents. Their innovative Yoto Player and Yoto Mini devices are designed to give children a safe gateway to a world of audio, completely free of screens, microphones, cameras, and ads. The core of their experience is a library of physical cards featuring stories, music, and activities. The mission is to provide high-quality, educational, and fun audio content that parents can trust implicitly.
While the physical card system is a huge success, Yoto needed a way to deliver fresh, dynamic audio to keep their content engaging for over a million children. With parents increasingly concerned about screen time, the pressure was on to expand their offering without compromising their core values of safety and curation. They needed a way to launch and manage multiple, ad-free audio streams for a massive global audience, without needing specialist broadcast knowledge.
Yoto chose to enhance their ecosystem with curated audio streams, launching "Yoto Radio" for lively, age-appropriate tunes and "Yoto Sleep Radio" for calming bedtime routines. Radio.co provided the simple, yet powerful platform to make this a reality. Radio.co enabled Yoto to:
Yoto’s team, without needing specialist broadcast knowledge, could now manage these dynamic channels effortlessly, complementing their beloved physical card library.
The introduction of radio streams significantly boosted the Yoto experience. The result was a richer, more engaging platform that families could rely on daily for entertainment and learning, all within Yoto's secure, screen-free environment.
For brands catering to growing families, streaming audio is a game-changer for delivering unique, safe, and fun content. Radio.co gives trailblazers like Yoto the tools to effortlessly create and manage these special audio spaces, boosting their offerings and strengthening bonds with their audience.
