How Radio Everyone Reached 253 Million People Across 117 Countries

To promote the UN Global Goals, Project Everyone launched “Radio Everyone” — a seven-day, multi-language global broadcast campaign. Powered by Radio.co, the pop-up station delivered content in 10 languages to audiences in 117 countries, reaching over 253 million listeners worldwide.

Everything's cloud-based - it meant we could do it from wherever, which made a massive difference.

Use Case:

253M+ listeners reached

Challenge:

117 countries

Our Role:

10 language streams

Outcome:

7-day global broadcast

Taking Global Goals to the airwaves

‍The objective was clear and ambitious: to promote the 17 Global Goals for sustainable development to as many people on the planet as possible. Radio Everyone was designed to be the voice of this campaign, featuring content from world leaders and celebrities like Bono, Paloma Faith, and Cate Blanchett - all tailored to a global audience.

10 languages, 7 day global broadcast

‍For freelance radio producer John Cranmer, the logistical challenge was immense. He was faced with scheduling a week's worth of unique content across several languages for multiple streams, ensuring each broadcast was timed perfectly for its target region.

"I was faced with the prospect of scheduling 7 days worth of content in 10 different languages. It became apparent the only way we could do this was to work with someone that had a pretty sophisticated scheduling system."

Complex job? Meet simple solution

‍Radio.co came through with some seriously powerful and easy-to-use tools that made managing this complex, multi-stream event a breeze. The platform was a game-changer, ticking all the boxes needed for success.

Multi-Station Simplicity: Multiple streams were needed for several languages. The platform provided a simple way to switch and manage shows.
Cloud-Based Flexibility: Changing schedules from anywhere, even on a phone, was critical. It meant the team could add new content on the fly.
Beginner Friendly: Despite the project's scale, the platform was intuitive that a producer with little streaming experience felt like an "expert" within days.

"Everything's cloud-based - it meant we could do it from wherever, which made a massive difference."

Verdict:
A phenomenal global success

‍The Radio Everyone pop-up station was a phenomenal success, exceeding all expectations. Reaching over 253 million listeners in 117 countries, it demonstrated the incredible power of online radio to deliver a unified message to a massive, global audience. The project proved that even the most ambitious broadcasting goals are achievable with the right tools.

"It was an amazing success. We reached listeners in 117 different countries (which is phenomenal). And we reached 253 million listeners, which is absolutely amazing!"