What started as music therapy research and a desire to help a dog suffering from noise anxiety has grown into a global phenomenon. Music For Pets creates scientifically-backed music and TV content designed to soothe and relax cats and dogs. With millions of pets using their content worldwide, their mission is to provide calming audio-visual therapy that genuinely works.
As a subscription-based service primarily focused on video, the Music For Pets team wanted to diversify their content and give members more ways to use the service. They needed a simple, reliable way to provide a 24/7 audio-only feed that could easily integrate into their existing members' area, without a complex technical overhaul.
"I tried a few services, but they were difficult to use. Even just looping an audio feed was difficult."
After exploring several options, the team chose Radio.co for its simplicity and ease of integration. The platform provided the perfect solution to their challenge, built on key benefits:
Amman Ahmed, the founder of Music For Pets, made sure his team was totally on board with the solution, ensuring it met all their needs.
"My devs looked at a range of solutions. When they found Radio.co, they said 'this is easy'. We just take the URL and add it into the subscription platform."
By introducing a members-only radio station, Music For Pets broadened its offerings and enhanced subscription value. Members now enjoy a continuous audio option that keeps pets calm all day. This feature aims to boost subscriber lifetime value and has been seamlessly adopted, underscoring the brand's dedication to delivering valuable, accessible content for pet enthusiasts.
