Boogaloo Radio isn't just a station - it's an extension of The Boogaloo pub, a venue infamous in the music industry and frequented by the likes of The Pogues, The Libertines, and Oasis. The idea was simple: take the incredible community, culture, and iconic characters already inside the pub and share them with everyone. It’s the world's first and only 24/7 radio station broadcasting live from a pub.
To bring their vision to life, the team needed a broadcasting solution that didn't require a technical background. They weren't radio engineers, but rather pub owners, musicians, and industry veterans. The platform had to be incredibly easy to learn and operate for a diverse team of presenters and interns without the "faff of commercial radio station software."
"We chose Radio.co because it's the only radio software that makes it easy for people like amateurs or people that aren't familiar with radio tech or software to open their own radio station."
Radio.co provided the simple, powerful, and flexible tools needed to get Boogaloo Radio on the air and manage its unique environment. The platform delivered on their key requirements:
Boogaloo Radio's adventure into online radio has been a game-changer, letting them effortlessly blend their vibrant pub vibe into a worldwide broadcast. Thanks to the platform's easy-to-use setup and solid features, the team can zero in on what they love most: crafting genuine and captivating content. This collaboration hasn't just widened their audience, but has also cemented their role as a trailblazer in the online radio scene.
Boogaloo Radio has successfully built a trusted brand, leveraging its unique location and rich history to attract a worldwide audience. They've proven that online radio is booming and that with the right partner, an authentic, passion-driven idea can become a professional and influential station.